1-  Build and execute social media strategy through research, benchmarking, messaging, and audience identification.
2-  Write, develop, and strategize online content production and scheduling.
3-  Assist with crisis management, bad reviews, and negative news communications.
4-  Generate, edit, publish, and share content daily (original text, images, video, and HTML).
5-  Build meaningful connections and encourage community members through dialog and messaging.
6-  Create and maintain company social media pages and profiles.
7-  Moderate user-generated content and messages appropriately, based on company and community policies.
8-  Create and implement social media marketing plan and editorial calendar.
9-  Track and analyze analytics reports to gain insight on traffic,
demographics, and effectiveness; utilize this information to positively
affect future outcomes.
10-  Collaborate with other departments to manage company reputation, coordinate promotions, and increase reach .