Transforming Hospitality Innovation
Dubai, UAE – [28/04/2025] – Premier Inn Middle East and The Digital Hotelier have officially signed a strategic partnership, announced during Arabian Travel Market (ATM) 2025 in Dubai. This collaboration marks a significant step toward enhancing guest experiences and hotel efficiency across the GCC through cutting-edge digital solutions.


A Partnership Driving Innovation
Premier Inn Middle East—a joint venture between Emirates Group and Whitbread, known for its high-quality, high-value accommodation—has committed to advancing technology-driven guest services and optimizing hotel operations. In collaboration with The Digital Hotelier, a leading name in hospitality innovation, Premier Inn aims to digitize key services, reduce operational inefficiencies, and elevate customer satisfaction through seamless digital experiences.


What This Means for the Hospitality Industry?
Premier Inn is leading the way by integrating The Digital Hotelier’s innovative real-time impact dashboard, allowing hotel teams to track key operational metrics, streamline services, and improve overall efficiency. From guest service automation to smarter hotel management, this partnership sets a new standard for digital transformation in hospitality.


Industry Leaders Speak
Simon Leigh, Managing Director, Premier Inn Middle East, commented:
“We are excited to join forces with The Digital Hotelier to elevate the way we serve our guests. This partnership enhances our commitment to innovation while ensuring seamless, tech-driven hospitality experiences across our hotels in the region.”
Qutaiba Alali, Founder & CEO, The Digital Hotelier, added:
“Working with Premier Inn, an internationally respected brand, is an exciting milestone. Together, we are creating a smarter, more guest-centric future—one where technology drives efficiency and enhances customer experiences.”


Looking Ahead
This partnership is a testament to both companies’ shared vision for hospitality innovation and a commitment to advancing digital solutions that empower hotels across the GCC. By embracing technology-driven enhancements, Premier Inn and The Digital Hotelier are shaping the future of guest experiences and hotel operations.
Stay tuned for more updates as this partnership unfolds!